Monday, August 7, 2017
Posted by: Shane Boyle
Customer Engagement Management Webinar
Join Sandy Hicks and Jim Knight for a live presentation of the NAEP 2017 Innovators Forum Report White Paper, Customer Engagement Management on Tuesday September 12th at 2pm ET. This exclusive NAEP member benefit highlights key insights from the Innovators Forum and recommended strategies for procurement leaders regarding customer engagement management.
In procurement, we engage suppliers well and are starting to think of them as strategic partners. Of equal if not greater importance are the relationships we manage with internal customers. While most of us understand customer service and have good practices in place, we have not grasped the true significance of Customer Engagement.
The Innovators Forum group believes we should enhance our practices in this area. Procurement leaders will need to alter a mindset that views Customer Engagement Management as a sales practice best suited to commercial companies. Providing service is why our departments exist and the essential component of brand image. If we cannot deliver on this basic requirement with excellence, then customers will not care about other ideas we have to improve value.
Join us to learn about the benefits and strategic impact of practicing customer engagement management at a high level and implementing a customer management framework to your institutions customer service vision. Learn customer engagement methods and processes; discuss challenges and actionable next steps that your team can take to engage your customers on the next level.