Print Page | Contact Us | Sign In | Register
2016 August Purchasing Link
Blog Home All Blogs
Search all posts for:   


View all (12) posts »

From the Editor

Posted By PLink Admin, Friday, August 12, 2016

Customer Perceptions Matter

Is higher education worth its cost? Lifetime earnings, one popular measure of value, seem to suggest the answer is increasingly, “Yes.” But that doesn’t end the debate.  For many the real question is, are we paying too much for a good thing? Much of the public debate has been over how well courses and programs offered or required lead to successful employment.   Given the nebulous definition of “successful employment,” maybe a better yardstick would be how efficiently/effectively institutions provide the educational services their customers seek, its cost-benefit ratio.  To do that, we’ll have to agree on a way to measure the value of the benefit to balance the knowable, dollar-cost on the other side.  But value is perception-based and difficult to measure in absolute terms.  Maybe we can’t define value very well but we probably can sharpen perceptions, if we provide our customers with better information.  And that’s what our posting this month is all about.

This post has not been tagged.

Permalink | Comments (0)

NAEP National Office, 8840 Stanford Boulevard, Suite 2000, Columbia, MD 21045
Tel: 443.543.5540 • Fax: 443.219.9687

Copyright © 2017 National Association of Educational Procurement. All rights reserved.
Report Broken Link | Privacy Policy